Proton Cars goes local with 80 websites

 i.Content® Content Management System enables Proton to provide each member of its 80 strong UK network with a local website which is tailored to the individual requirements of each dealership whilst retaining a corporate feel.

Proton Cars relies heavily on its dealer network to secure UK sales as well as reinforcing its brand identity. Simon Park is Proton Cars (UK)'s general manager for sales & marketing; "The core Proton website (proton.co.uk) was redesigned in 2007 and since its re-launch has been successful in generating brochure and test drive enquiries.  However it is key that we have a local presence as well as national, hence the need for individual dealer sites."

"People searching for a new car will generally search on Google or similar sites to find a car they like within their area; the local dealer sites will help to improve our presence/ranking in search engine listings so that customers can find their ideal vehicle quickly," Simon continues. "We understand that our customers like dealing with a local sales team which offers a personal service and the new dealer sites will reflect this."

Whilst the 80 new websites will clearly follow the Proton Cars (UK) corporate style, each individual site will be tailored for the local dealers.  It was important that the chosen content management system (CMS) was efficient, easy-to-use and automated many tasks for its dealers across the UK.  The sites will be built using itineris' content management system, i.content®, which provides a comprehensive yet easy to use platform allowing Proton to manage its 80 dealer websites from a central location. 
Simon Park continues, "Because our dealers offer different services, icontent will help us tailor the sites to each dealer's strengths; rather than us trying to employ a 'one size fits all' approach which some of our competitors favour."

Proton also drive traffic to these sites through the use of our Email Marketing system i.send.

http://dealers.proton.co.uk/manchester